Market launch with AR at trade fair

Husqvarna Construction Products is part of the Husqvarna Group. With a history of more than 325 years, Husqvarna Construction is the world leader in the construction industry. They provide construction professionals with support, service and a wide range of machines, diamond tools as well as all the accessories needed to cut, saw, tear, grind and polish concrete. They bring together high performance, ease of use and security so that their customers can get their job done efficiently. The best reward is seeing proud professionals succeed!

“We are starting our journey with this type of technology as a marketing tool and having Thnx as a partner has been of great help. Thnx is an agency driven by young, enthusiastic, dedicated and extremely professional people. We are very satisfied with our cooperation and proud to show the results at WoC.”

Paul Garrido

Global Marketing Director Consumables, In-Store & Packaging Husqvarna Construction Products

! 01


How to capture the interest of potential customers and engage visitors to a trade show?

Husqvarna wanted to capture the interest of potential customers and trade fair visitors in a good and natural way. They also wanted to make visitors stop and remember them and the stand.

How to showcase added value and services in a quality and good way?

Husqvarna launched a whole series of new floor grinders that are not only physical machines with beautiful engineering, but also have many other added value and digital services. They also wanted to show their customers in a good and natural way, preferably in close proximity to the machine.

How to show the engineering skills of the new PG 830 RC floor sander?

Husqvarna is proud of its engineering found inside the new PG 830 RC floor sander. It includes, among other things, a new chip that can communicate with the outside world, a closed electrical cabinet and a closed grinding head. In an innovative way, they wanted to show it to customers and stakeholders during the big construction fair World of Concrete and also after the fair.

! 02


Internal AR app that recognizes the machine and amplifies it

An internal AR app recognizes the machine and amplifies the experience of it. Through iPads and iPhones, sellers, customers or stakeholders can get a whole new experience of the machine.

Key features, services and service data are displayed with the machine

With the help of an interactive experience and AR, key features, services and service data are displayed along with the machine. This makes it easier for sellers to present the machine and for customers and stakeholders to take advantage of the added value of the machine in a simple and interactive way.

X-ray function shows the engineering of the machine

Using Husqvarna's CAD file on the machine as a basis, an X-ray function was created that showcases the engineering of the machine.

! 03


Many Future Possibilities

The opportunity of the new technology and the new collaboration between Husqvarna and Thnx already provided added value during the first project and in a short time has resulted in several cooperation projects that have been positive for both parties, not least in the areas of market and sales.

A tool for both the next trade show and the next customer meeting

The concept and AR solution have already added value to Husqvarna, not only at the next trade show, but also a tool that Husqvarna employees can use in customer dialogues, marketing materials and presentation purposes for the PG 830 RC.

During the fair, visitors were engaged in the machine and services

With the help of new AR technology and a complete concept with a stand with digital interaction and the dedicated Husqvarna representatives, trade fair participants were able to enjoy the PG 830 RC floor sander, its advantages and the Upcare connect, Fleet services and Tool Selector services in a new, innovative and modern way.


Arvid Nordquist

Sales support as an APP solution